The Japanese company Pokemon announced on Wednesday that it is developing a Pokemon Sleep mobile app that tracks the sleep of the players and uses the data to play with the release date for next year.
"We want to sleep in entertainment," said Tsunekazu Ishihara, CEO of Pokemon Company, which helps to manage the Pokemon Frankfurt event in Tokyo.
At the same event, Kyoto-based Nintendo said it is developing a sleep-tracking successor to its Pokemon Go Plus device that allows users to "catch" Pokemon without getting their smartphones.
Augmented reality smartphone game Pokemon Go, developed by San Francisco-based Niantic Inc., has become a worldwide phenomenon after its launch in 2016 as players spilled out of living rooms on the streets to hunt Pokemon.
Pokemon was founded with investments from Nintendo, Game Freak and Creatures. Pokemon products, including video games, movies and soft toys, Pokemon is a home-grown contender for Disney-style pop culture empire.
The first two Pokemon titles listed on the Nintendo Game Boy handheld console in 1996. Since then, the game series has sold more than 340 million units worldwide.
Pokemon Sleep will use data points such as how long a user has slept and when they wake up to change gameplay – though Pokemon Company has not dealt with changing the game.
The title could help to anchor Pokémon's challenge away from the main players and take advantage of the growing market for health monitoring services.
Nintendo is trying to attract casual fans of Pokemon Go to their hybrid Switch game with two beginner-friendly Pokemon Go Go titles that have sold more than 10 million copies at the end of March.
At the end of 2019 will release two devices called Pokemon for the device.
Pokémon's global appeal is reflected in the success of Pokemon Detective Pikachu, who has taken over $ 120 million (roughly Rs. 840 crores) at North American box offices. This move includes a yellow figure of Pikachu – often a Pokemon face – like Sherlock Holmes-like crime-buster, complete with deerstalker.
Continuing the game Detective Pokemon for the Nintendo 3DS handheld console will be released for Switch, said Pokemon Company.
Pokemon success comes as Nintendo expands the range of outlets for its popular characters, with the Italian Mario plumber performing at the Nintendo-themed country under construction at Osaka Universal Studios Japan theme park.
On Wednesday, in Tokyo, China, NetEase, a Chinese partner who will launch a local version of the Pokemon Quest mobile game, also said it aims to bring more Pokemon games to China.
Nintendo also works with the Chinese gambling leader Tencent Holdings to launch its Switch facility in the country.
© Thomson Reuters 2019